Audience behaviour isn't just changing, it has changed. We can no longer reach the same audience with the same strategies as we did just a few years ago.  Led by Instant Encore, we will look at the data surrounding the effectiveness of traditional marketing channels and talk about the value of the "Owned Marketing channel" and In-App Marketing.  Then we will dive a little deeper into how arts organizations are using apps to build deeper connections with their audience and filling more seats.

The September 2026 release is here, and it's a big one for patron convenience and discount control! Join us for a walkthrough of Self-Service Exchanges, empowering ticket buyers to exchange their own single tickets online within parameters you control. We'll also cover new flexibility for applying Discount Codes during exchanges, a global usage limit that caps codes automatically, a new Discount Code Usage Summary, and a quieter option for Monthly Membership renewal emails. We'll demonstrate each feature and answer your questions live.