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"Our Audience Doesn't Want an App", and other Myths we tell ourselves in the arts: https://help.patronmanager.com/a/2120923
Audience behaviour isn't just changing, it has changed. We can no longer reach the same audience with the same strategies as we did just a few years ago. We will look at the data surrounding the effectiveness of traditional marketing channels and talk about the value of the "Owned Marketing channel" and In-App Marketing. Then we will dive a little deeper into how arts organizations are using apps to build deeper connections with their audience and filling more seats.
Recorded September 2026
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